Masterclass: A Leadership Mindset to Connect Strategy and Purpose – AFHOLDT

With Professor Susan Lynch from INSEAD

Tuesday March 29th 2022, 8.30 – 10.00

What mindsets and practices can leaders adopt to drive strategy and performance in times of technological disruption and market uncertainty? The pandemic, remote work, and rapid change can make it challenging to find meaning in traditional strategies that focus on financial performance. Finding purpose can boost employee and customer engagement, but only if it is authentic to an organization and its leaders. We’ll explore ideas and steps to bring your closer to finding a purpose that fits your strategy and excites your organization.

Participation is free-of-charge!

About Susan Lynch:

Susan Lynch is an Adjunct Professor of Strategy at INSEAD and is based in Boston. She is an expert in the areas of strategy formulation and execution and has a PHD in Strategic and International Management from London Business School. She teaches courses and leads programs in strategy and strategy implementation for MBAs and executives and has experience in leading and designing programs that target the  strategy development needs of different Fortune 500 organizations and leading government institutions. She teaches at the CBA – Strategy, Innovation & Growth, and Certificate in Strategy at AVT Business School.

Since moving to Boston, Susan spent two years as a Visiting Assistant Professor at Harvard Business School, where she taught the core strategy course to MBAs. Professor Lynch’s research lies at the intersection of strategy implementation and organizational change and considers how social networks impact the success of strategic change. Prior to her academic studies, Susan was a management consultant with McKinsey and Company for over 7 years, based in Sydney and then New York.

Watch Professor Susan Lynch tell us about her course here.

You may also like

En MBA der danner teori til praksis – The Case Method

Hos AVT Business School, har vi et stort fokus på, at alt teori skal kunne anvendes i praksis. At have en bred viden om sin organisation og branchens landskab er utrolig vigtig for en leder i dag. Men den rene viden er mindre værd, hvis man ikke formår at anvende den ved reelle forretningsudfordringer. Derfor baseres […]

Read more

Mød en AVT’er – Esben Keller

Esben KellerHead of Retails at Rains ○ 43 år ○ Afslutter sin Executive MBA uddannelse i 2021 ○ Bor ved Karlslunde Strand sammen med sin kone Karin, der arbejder i Salling Group, og deres to drenge på 14 og 15 år Hvilke arbejdsopgaver fylder mest på dit bord i øjeblikket?» 2020/21 har været et vanvittigt [...]
Read more