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From ice cream to fish feed

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From ice cream to fish feed


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Anders Brandt-Clausen

Managing Director

BioMar

Anders Brandt-Clausen

Managing Director , BioMar A/S
Experienced father of 3
Avid fly fisherman and mounter biker when time permits

From ice cream to fish feed

Anders Brandt-Clausen’s career began in the retail industry and nine years ago he was responsible for Hjem-Is in Denmark. But then he was approached about a job as Commercial Manager for fish feed company BioMar’s Danish business – a 60-year-old Danish niche company unknown to many, which today employs around 1600 people in more than 35 markets around the world through 17 factories.
After two years in the role of Commercial Manager, Anders was offered the job as CEO of the Danish company – an offer he accepted and is exquisitely excited and passionate about then and now.
“Switching from ice cream to fish food might not be the obvious choice, but I think my many years in the retail industry actually made the difference as to why they chose me. I’ve previously worked in Netto, Føtex, Bauhaus and Bilka, and working in that industry has given me something very special – it’s a world where it’s all about being adaptable and being able to act accordingly – if you try something one day, you get a cash settlement the next day, and if something doesn’t work, you change or adjust it until it does,” says Anders Brandt-Clausen.

And he adds that he was very positively surprised from the first day he walked through the door at BioMar in Brande.
“I’ve always been interested in fishing, so in that way it was great to have the opportunity to work with your hobby. But perhaps what impressed me the most was the highly competent, dedicated and specialized employees working in this company, who every day do their best to create the optimal feed solutions for our customers. Producing fish feed is actually an excitingly complicated process that tends towards science,” he explains.

AVT was a great support in a challenging year

2022 was a landmark year for Anders Brandt-Clausen and BioMar – not only was it the year he completed the first part of the CBA at AVT Business School, it was also the year BioMar went through one of the biggest transformations in its 60-year history.
“In 2022, as a result of the war in Ukraine, we shut down all trade with Russia, which was very noticeable as it was our largest export market. Of course, making that decision is tough and calls for consequences and action – not least from a strategic perspective,” says Anders Brandt-Clausen.

And he adds that it was actually a big win for him to start up at AVT Business School at a time when the waves were high.
“Before we entered the turbulent period, I had decided to start the first part of my MBA program, which focused on Strategy, Innovation and Growth. I stuck to that decision – although of course it was challenging to start a demanding program at the same time as we were going through a hectic period, but it was also very rewarding. I was able to convert a lot of the learning I received – especially in the strategy and organization part – to the current issues I was dealing with. In addition, I gained a tremendously strong network in my fellow students, with whom I could spar with on an ongoing basis about some of the issues we faced,” he says.

The choice was originally made because of flexibility

Anders points out that they have come out of BioMar on the other side, and that it has been a challenging, exciting and educational time. Now he is looking forward to starting the second part of his CBA, which is another stepping stone towards the full MBA.
“I’m now ready for the next step in my MBA program – and when I reflect on the process, I’m glad I chose AVT Business School, because in addition to having gained some powerful tools, I actually chose the school originally because of the flexible structure. I have a family that includes three children aged 10, 13 and 15, and they obviously have to be prioritized, so in that perspective, it’s a huge asset that I have the opportunity to put together my studies to best suit the phase of life I’m in,” he states.

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