Masterclass

Masterclass: Simon Lancaster – “CONNECT!”

nov 29 2022
Event Time: 8:30 am - 9:45 am
12

About The Event

Simon is one of the world’s top speechwriters – twenty+ years writing speeches for leaders in politics and business, including the CEOs of Unilever, InterContinental Hotels and HSBC. He’s a go-to comms guru, having trained the speechwriters to the last four British prime ministers.

CONNECT! brings powerful techniques from ancient rhetoric and neuroscience to everyone. The author strongly believes rhetoric should be for everyone – this was the theme of his 2016 TEDx Verona talk. This book is aimed at entrepreneurs and activists, dreamers and schemers, believers and high achievers. It covers everything from the basics of communication, eg overcoming nerves, making small talk, cracking jokes through to more sophisticated techniques such as the art of analogy, the magic of metaphor and how to make a soundbite sizzle.

Participation is free-of-charge but there is a limited amount of seating – so don’t forget to sign up!

Location

Sankt Annæ Plads 11

AVT Business School

Our Speakers

7
Simon Lancaster
Professional Speechwriter
Simon Lancaster is one of the world’s top speechwriters. He first became a speechwriter in the late 1990s writing for members of Tony Blair’s Cabinet. He has since written speeches for the CEOs of many of the biggest companies in the world including Unilever, HSBC, Rio Tinto, Nokia and Nestle. He is author of the best-selling books Speechwriting: The Expert Guide and Winning Minds: Secrets from the Language of Leadership. He is also a visiting lecturer at Cambridge University and appears regularly on BBC News.

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