Doubling Down: Elon Musk’s Big Bets in 2022

Online Workshop

Tuesday August 30th at 8 am – 10 am

Participate in this Online Workshop which explores Elon Musk’s strategy, aggressive style, and leadership in a Harvard Business School Case. You will gain insights into this brand new case and explore Elon Musk’s companies and big bets in 2022, and put yourself in his shoes to explore how you would chose to run the businesses. How great is his strategy?

About the Case

2021 was a banner year for Elon Musk. CEO of the electric vehicle manufacturer Tesla, the aerospace manufacturer SpaceX, and a few smaller startups, Musk became the richest person on Earth after Tesla reached a market capitalization of $1 trillion and SpaceX a private valuation of $100 billion. Both companies made big bets on risky technologies. Now that they were leaders in booming industries, the task was to retain their lead. Musk had proposed a round of big new bets for each company: Tesla was to work with partners to rapidly expand battery production with a focus on lithium-iron phosphate batteries, and SpaceX was to launch thousands more of its Starlink satellites aboard Starship, the largest launch system ever devised. Meanwhile, Tesla faced litigation related to SEC complaints and safety concerns about its Autopilot driver-assistance system, and SpaceX’s growing Starlink constellation similarly raised safety concerns. For Musk, the question was: should he consolidate gains and fix the operational, legal, and political problems before launching new initiatives, or should he proceed full speed ahead?

Practical information

When you sign up, you will receive the 15-page case which you are expected to have read before the workshop.

SIGN UP HERE

Participation is free-of-charge.

The workshop will be facilitated by AVT’s Jesper Nytoft Bergmann and will take place online via the Zoom link in the calendar invite.

If you have any questions, feel free to send an e-mail to Mia Nissen Nikolajsen at mnn@avt.dk.

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