The Language of Leadership

Simon Lancaster

Simon is one of the world’s top speechwriters. He first became a speechwriter in the late 1990s writing for members of Tony Blair’s Cabinet. He has since written speeches for the CEOs of many of the biggest companies in the world including Unilever, HSBC, Intercontinental Hotels, Rio Tinto, Nokia and Nestle. Simon is furthermore a visiting lecturer at Cambridge University and appears regularly on BBC News.

The 6 rhetorical building blocks needed to speak persuasively

Are you in a position where you need to create and present a clear and compelling speech? "There is a secret language of leadership — and it’s one that anyone can learn" says Simon Lancaster. Lancaster shares the 6 rhetorical building blocks which can help you speak directly to people’s instinctive, emotional and logical brain, and they are extremely effective.

1: Breathless sentences or phrases (helps communicate urgency to an audience)

2: Speaking in 3s (makes it sound more compelling, more convincing, more credible)

3: Balanced statements (our brain is tuned to like things that are balanced)

4: Metaphor (the most powerful piece of political communication)

5: Exaggeration (they echo how we speak)

6: Rhyming (a pleasing informational snack that sticks in your memory)

Do you want to know more about the 6 rhetorical building blocks presented by Simon Lancaster? Read the article "Tap into the power to persuade by using these 6 techniques of clear and compelling speech" published by TED. Link in the box below.

Meet Simon Lancaster at AVT Business School

The lecturer and speechwriter Simon Lancaster is teaching the course ‘The Language of Leadership’ at AVT's CBA - Purpose, People and Perfomance. Simon is one of the world's top speechwriters and one of the greatest educators in the field of engaging leadership communication. In the video below Simon gives his 3 best advices on how you can strengthen your communication.

Do you want to learn more about Simon Lancaster and The Language of Leadership?

Simon Lancaster is the author of the best-selling books Speechwriting: The Expert Guide and Winning Minds: Secrets from the Language of Leadership.

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