Top 5 rules for adapting your brand today

Live from Kellogg School of Management
Webinar 3 June at 16:00-16:30 (CET)

Is you brand still “getting the job done” for your customers?

Meet Professor Kevin McTigue from one of the world’s leading schools within Marketing - Kellogg School of Management.

Kevin will give you his top 5 rules for managing your brand in a crisis and share insights on what will help brands stay successful – both in managing communication to the market, while exploring new ways of creating value for customers.
Attendance is free of charge.

Who is Kevin McTigue?

Kevin McTigue is Professor of Marketing at Northwestern University's Kellog School of Management teaching multiple classes for the MBA Program and Executive Education. His career spans over 20 years in teaching, consulting, brand management, and advertising. Before his full-time appointment, Kevin led the Strategy & Consulting practice in the central region of the U.S. for global digital agency. SapientRazorfish. From marketing strategies tp digital transformation roadmaps to creation of entirely new business.
At AVT Business School, Kevin teaches the CBA/MBA Course "Customer Centricity".

Meet Kevin in the video clip below and hear his take on "Why the koncept of Customer Centricity is vital"

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